The exhibition follows a historical/graphical path of the evolution of 16 of the most important Italian brands within the food industry. It also proposes a reflection on the graphic history and on the communication and building of a corporate identity.
The brands presented are: Algida, Barilla, Birra Peroni, Campari, Caffarel, Buitoni, Cirio, Ferrero, Illy, Lavazza, Martini, Mutti, Perugina, Voiello, Star e Plasmon.
This exhibition is also an anticipation of the upcoming ”Settimana della cucina italiana nel mondo” that will be held in November of this year.
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